BRAND COMMUNICATION > Business Link Directory
Client: Business Link Directory
Name: Business Link Directory Ad Design / Layout
Date: Feb 2005 - Feb 2007
Location: Portland, Oregon
The Business Link Directory ranks among the top
ethnic directories in the United States, reaching over thirty-two
selected ethnic communities. Its list of communities include Indo/Pakistani,
Middle Eastern, Persian, Turkish, African, and Eastern European.
The Business Link Logo is the fusion of a one-letter monogram with the
symbol of pages being turned, akin to a traditional yellow pages directory.
Colorcubic experimented with several color palettes and both
parties eventually agreed on blue and yellow colors for the corporate
identity in which the website and directory layout adheres to. The 2D
logo simulates a 3D perspective and easily became a recognizable logo
within the ethnic community for its simple yet effective display resulting
in higher brand equity and advertising power.
New/updated work is indicated with a + symbol.
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