BRAND COMMUNICATION > Portland Radio Authority

Client: Portland Radio Authority
Name: Portland Radio Authority Brand Identity
Date: April 2006
Location: Portland, Oregon


The Portland Radio Authority (PRA) is an independent broadcaster of streaming electronica and hip-hop. PRA has recently expanded to include podcasting and broadcasts the annual PDX Pop Now! Festival on Portland State University's radio signal. Goals for PRA includes working on establishing a national following using new income to widen the listening audience.

Portland Radio Authority approached Colorcubic last spring for a logo redesign to accompany new plans for expansion. Being dubbed the "Pirate Radio Station of Portland," we designed a recognizable icon of a radio tower that bridges the gap between traditional radio broadcasting and web radio and podcasting. Essentially, the means of broadcasting is different, but the result is ultimately the same. Fusing the icon with a modern typeface custom-designed under Colorcubic, we conveyed a timeless logo in which the letters PRA rests as the foundation of the icon.


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