BRAND COMMUNICATION > Working Artists

Client: Working Artists
Name: Working Artists Brand Identity
Date: May 2006
Location: Portland, Oregon

Working Artists, LLC's vision is to be an empowering environment for creative professionals, emerging or established whose work fuses art and social contribution. Working Artist's members and some studio tenants fulfill on that vision now, each in their own unique ways.

The Working Artists' brand identity was a delicate project in the sense that the creative concept had been incubating for months and handed over to Colorcubic like a newborn. Adrienne Fritz, the founder of Working Artists, envisioned the logo to represent an arts incubator. Adrienne's programs include educational projects about the power of the arts in society, contribution of artworks to charity, and applied arts workshops to facilitate healing and recovery. Through a number of different conceps, we finally arrived at the final design (third image above) which is a smooth and angular shape in which an egg is being incubated.

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